Ultimate LinkedIn Image Size Guide 2025
The difference between mediocre and outstanding images can determine whether your content captures attention or gets scrolled past without a second glance. Since building your brand presence is the primary goal of social media marketing, optimizing your images for LinkedIn's specific requirements is crucial for maximum impact.
Profile and Company Page Images
Personal Profile
Profile Photo: 400 x 400 pixels (ideal)
Maximum size: 7680 x 4320 pixels
Maximum file size: 8 MB
Accepted formats: PNG, JPG, GIF
Cover Photo: 1,584 x 396 pixels
Use landscape orientation for best results
Keep key elements centered for mobile viewing
Company Pages
Post Images:
Square: 1080 x 1080 pixels
Portrait: 1920 x 1080 pixels
Landscape: 1200 x 627 pixels
Featured Section Thumbnail: 502 x 262 pixels
Carousel Posts:
Square: 1080 x 1080 pixels
Landscape: 1920 x 1080 pixels
Carousel Images:
Square (1:1): 800 x 800 pixels
Landscape (1.91:1): 800 x 418 pixels
Content Marketing Images
Articles and Blog Posts
Article Featured Image: 1200 x 644 pixels
Article Banner Image: 600 x 322 pixels
Blog Post Link Image: 1200 x 627 pixels
Shared Image: 180 x 110 pixels
Stories and Mobile
Stories Image: 1080 x 1920 pixels
Mobile Vertical: 720 x 920 pixels (9:16 aspect ratio)
Video Specifications
Maximum length: 10 minutes
Resolution range: 256 x 144 to 4096 x 2304
Maximum file size: 200 MB
Best Posting Times
Peak engagement occurs during these windows:
Tuesday through Thursday at 7:30 AM - 8:30 AM
Daily at 12:00 PM
Tuesday through Thursday at 5:00 PM - 6:00 PM
Best Practices
Use high-quality, professional photos
Maintain consistent branding across all images
Test your images on both desktop and mobile devices
Keep text minimal and centered in cover images
Ensure your profile and company page images align with your brand guidelines
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